Antonio Atigas Gil

Bachelor of Communications and Master of Business Administration from Wharton. With more than twenty-five years of professional experience in different sectors of activity in multinational companies


Castillian Spanish and global business

Why Spanish [Castillian Variant] Is Reshaping Global Business

The Spanish language, in all its rich variations, is reshaping global business in profound ways. While every variant brings its own strengths to the table, the Peninsular accent continues to play a unique role in formal business contexts.

Language barriers in negotiations

Negotiation Tips: Respect and Understanding Across Language Barriers

Always show respect and let others save their face, especially when dealing with a language barrier.

The Essential Role of Languages in Society’s Culture

The Essential Role of Languages in Society’s Culture: Spain’s Example

Learning a new language is like going on a journey into a different cultural landscape, where language guides us through the complex traditions, beliefs, and thoughts that define a community.

Different Ways of Communication

Connecting with Others: Different Ways of Communication

There’s no just one right way to communicate with others. Learning different communication styles helps in getting along well.

How to Succeed During the Job Interview

How to Succeed During the Job Interview in English

I understand that interviewing in a language you are not fluent in can be difficult. But it is not as difficult as some people imagine.

How to Write a Formal Email

How to Write a Formal Email And Get to the Point

Think about several of the emails or messages you have read on occasion. Which ones show a sense of confidence? What exactly gives you that impression?

How to Feel “More Okay” During Negotiations Using a Foreign Language

How to Feel “More Okay” During Negotiations Using a Foreign Language

The way we become okay is by seeing people less okay than ourselves. We feel most comfortable when we see someone less okay than ourselves. Now, a perfect example of this is the American soap opera. A person in the afternoon sits in front of the television and turns on the American soap opera, and I don't care which channel, which station, or which soap opera it is. Some man will be going to prison, some woman will be divorcing her husband, someone will have lost a baby, someone will have murder

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